Wine: Hampton Water; Rosé talk with Jesse Bongiovi
Updated: Sep 4, 2018
Jon Bon Jovi and his son, Jesse Bongiovi recently entered into the wine business and good idea because their rosé #HamptonWaterWine has been named one of the top 5 rosés in the world! Teaming up with acclaimed French Winemaker, Gérard Bertrand they created a rosé that can be #EnjoyedEverywhere.
(We've been enjoying it all summer long!)
How the idea for Hampton Water Wine started
The joke is that rosé is the water of the Hamptons. So I started calling rosé, in general, “Hampton water.” One summer night, my dad and I were sitting out on our porch in the Hamptons, and he offered me one last glass of "pink juice," what he used to affectionately refer to rosé as. I turned to him, offering my glass for the final pour, and said:"dad, we don't call it pink juice anymore, it's hampton water" my dad lit up. He thought Hampton Water would be the perfect name for a rosé, and just like that my wheels started turning.
On why they chose Rosé
For me, rosé is fun, approachable, and easy to enjoy. I think people tend to shy away from wine because there's this underlying notion that you need to have a vast knowledge of the wine world to partake in it, and that can be intimidating. Even so much as ordering a red or a white off of a menu can be challenging for those who don't have a favorite or a go-to. When it comes to rosé you tend to have a better idea of what you're looking for in terms of region and taste.
On the the wine process
We've tried many different wines from all over the world to make sure we got the taste right. Deep down we knew we wanted it to be French, but we had to do our research. Once we tasted Gerard's wine and later met with him, we knew he was the perfect person to help make our vision a reality. In regards to deciding on the taste, Gerard, my dad, my business partner, Ali Thomas, and I all made our own blends using the different grape varietals. It was like a science project, we were using beakers and glass droppers. We tasted all of the blends, and my dad’s ended up winning. From there, we refined the blend further to create Hampton Water, which is made of the perfect blend of Grenache, Cinsault, Syrah and Mourvèdre grapes grown in the French Mediterranean. It’s then aged for 30-45 days then 20% is aged in French oak for 20-30 days.
On working with his father, Jon Bon Jovi
It’s been such an amazing experience getting to work with my dad. He’s taught me countless lessons, throughout my life, of course, but especially throughout the process of launching Hampton Water. When we decided to really do this, he told me to take my time, to be patient and launch Hampton Water properly because once it is out in public, there’s no going back. It’s best to take your time to make sure it’s done exactly the way you want it because there’s no turning back. I apply that principle to all aspects of my life now especially when there’s an important decision I need to make.
This father and son duo wanted Hampton Water to evoke a sense of place, not necessarily geographically, but emotionally. When you're drinking Hampton Water with the people you love you're creating memories---
and they hope to share that feeling and emotion with everyone who picks up a bottle.
Now let’s think about all that pink juice we’re going to have this weekend! Find where to pick up your bottle here.